Beam Global Spirits & Wine and Jim Beam Bourbon to launch new whiskey
The corn sweetness and mellow oak taste of Red Stag is accented by a hint of black cherry
Beam Global Spirits & Wine and Jim Beam Bourbon will be launching a new whiskey called Red Stag by Jim Beam in June 2009.
According to Beam Global Spirits & Wine, the new drink is a Kentucky Straight Bourbon Whiskey infused with natural flavors.
Kelly Doss, senior director of Bourbon and whiskeys for Beam Global Spirits & Wine, said: Our Bourbon fans know that Jim Beam would never treat fine Bourbon with anything but respect. Red Stag's all-natural flavor was hand-selected for its ability to complement and highlight the wonderful taste of Jim Beam Bourbon.
The company said that, Red Stag is a new innovation from Jim Beam. Through a unique, artisanal infusion process, natural black cherry flavors are slowly and carefully infused into fine, four-year-old Jim Beam Bourbon. The tasting notes are distinctively fruity, without disguising the familiar, rich nose of Jim Beam Bourbon. The corn sweetness and mellow oak taste of Red Stag is accented by a hint of black cherry for smoothness and balance.
The 80-proof Red Stag has a suggested retail price of $17.99, which will vary by market, and will be available in 50ml, 750ml and 1L packaging. Details of in-market activation and specific programming will be announced early next month, said the company.
Beam Global Spirits & Wine is known in the market with brands including Jim Beam Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Maker's Mark Bourbon, Laphroaig Scotch Whisky, Cruzan Rum, Larios Gin, Whisky DYC, Teacher's Scotch Whisky, DeKuyper Cordials and Liqueurs and Knob Creek Bourbon. Beam Global Spirits & Wine is part of Fortune Brands.
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